Реферат: Fashion business in Ukraine

3.  The 17th Pret-a-Porter Seasons of Fashion Week and new trends in fashion

The 17th Prat-a-Porter Seasons of Fashion Week was held in early October 2005 at the ACCO International Exhibition Centre which is located in one of the marvelous parks of Kyiv, Pushkinsky.

The first such fashion show was held in Kyiv back in 1997, and by now these shows have acquired truly world pret-a-porter standards and are held twice a year, in March and in October.

The lovers and followers of fashion saw at the October pret-a-porter shows 30 best collections by fashion designers of Ukraine, among who there were 2 Russian and 1 Georgian designers. Fashion, political, show-business elite of Kyiv was well represented among the audiences who numbered 19,000 people at all of the shows. Thanks to the live broadcasting from music channel M1, all fascinating fashion-shows could be seen by millions of viewers. Beside this, first time ever, the Ukrainian branch of Fashion TV, Fashion TV-Ukraine, made it possible for its TV viewers, which are estimated to number 577 million people worldwide, to see the Spring–Summer 2006 fashion collections shown in Kyiv during the October pret-a-porter week.

In March 2005, a fashion show room, the first of its kind, was opened in Kyiv, and thus the arrangement — Designer–Buyer–Store, well known throughout the whole world, was established. There are all indications that make it possible to say that the fashion industry is becoming a potentially powerful business in Ukraine. During the October pret-a-porter shows some purchases were made by buyers from Russia and Italy, which point to the fact of Ukrainian designed clothes becoming attractive to foreign buyers as well. Ukrainian fashion design is becoming an export item. The Ukrainian Fashion Parade shown at the Eurovision Song Contest, which was held in Kyiv in May 2005, the Day of Ukrainian Fashion held in St Petersburg, and now the opening of the Fashion Show Room in Kyiv are all indications of Ukrainian fashion going international. Incidentally, Jean Paul Gaultier’s latest spring-summer collection was dedicated to Ukraine and had Ukrainian themes.

The October pret-a-porter Seasons of Fashion has amply demonstrated that the Ukrainian fashion designers create pret-a-porter garments which are on a par with the best design clothes not only of Russia and Georgia, whose designers showed their collections alongside the pret-a-porter ones, but of other countries as well, and are liked well enough to be purchased, not only looked at when they are shown on the catwalk.

4.  Ukrainian Fashion Week

Autumn 2007 is the 10-year anniversary of the Ukrainian Fashion Week. Creation of the National week of pret-a-porte is an integral part of fashion business of any country. Following the best world standards, Ukrainian Fashion Week is a guarantee of stable social attention towards Ukrainian fashion, increase of trust of Ukrainians towards the label "made in Ukraine".

Second half of the 90ies of previous millennium... Svitlanka entered the 9th form, Andriyko became the freshman of a textile college, in Lvov and Kyiv Olenka and Irinka are getting prepared for the following examination... Ukrainian public world is getting used to pronounce the phrase "week of pret-a-porte". 2007. Svitlana Bevza made a debut with an independent fashion show, Andre Tan backs up his popularity by the TV project, Helen Dats' has added to her victories on international competitions presentation of luxurious collections on the national podium, Iryna Karavay is working on her 9-th collection... Ukrainian public celebrates the 10th anniversary of the Ukrainian fashion.

During these 10 years Ukrainian Fashion Week and the designers became much more than the cultural barometers of society: from participation in an inauguration of the President to creation appearances of Eurovision's winners, from the garments of the heroes of popular TV shows to partnership in the movies of Roman Balayan and Kira Muratova, from the covers of magazines to participation in high-ratings TV projects, from being among the judges (judging) of Miss Europe to foundation of the European Council of Fashion - the influence of the Ukrainian fashion and its heroes on the life of the country can be hardly overestimated.

"Ukrainian week of pret-a-porte is the first among series of such actions, it will be held periodically, twice a year, the main objective of it is the popularization of national fashion and its producers. The Ukrainian Fashion Week is a cultural action of national importance, which, in course of time, can grow into commercial, as it is accepted all over the world. The action is planned as a domestic analogue of annual weeks of "pret-a-porte", which take place in Paris, Milan, London, New York and other capitals of the world. It will stimulate designers to produce new collections not from time to time, but systematic, in accordance with development of new directions and styles" - so sounded the quotation from the press-release of the first Ukrainian Fashion Week, which took place in November, 1997 in the apartment of Kyiv's Karaim's kenasa.

In 10 years the country has a chance to analyze the results of these theses being fulfilled in real life. One can say confidently, that today Ukrainian Fashion Week is the professional action of national importance, which fully meets the standards of the European weeks of fashion.

Let us remind other projects which were born within the framework of Ukrainian Fashion Week. The project founded in March, 2003 "New Names" - shows of the best talented young designers - became a flight bar for many designers already known for today.

The project "Fresh Fashion, founded in October 2006, gave a possibility to young designers, who are already well-known but whose business only starts to develop, to declare about themselves.

Appearance in the official schedule of the Week a separate day of male fashion "Man's fashion day" let thousands of men of the country be involved into fashion process, now their right to be elegant and fashionable is protected by collections of designers.

In March, 2006 Ukrainian Fashion Week gave a start to the project Trade Mark Defile. It introduces defiles of leading trade marks of clothes, presented on the Ukrainian market. In September it took place for the fourth time and was special in the way that, except traditional participants, the second lines of designers (Oksana Karavanska, Anna Babenko, Svitlana Tegin, Helen Oliynik) were presented.

For a festive year the hero of the occasion prepared itself and the country a few presents: in May Ukraine became a co-founder of the European Council of Fashion, in June the annual Holiday Fashion Week was founded, in March of the coming year Artek Fashiоn Day's will be held.

Collections of the Ukrainian designers, each of whom has atelier or studio, become more accessible for users. Those, who love and want to purchase clothes of known Ukrainian brands, can find them both in monobrand and in multibrand shops. In Ukraine there are: 21 shops in Kyiv, 3 shops both in Lvov and in Odessa, 2 - in Kharkov, Donetsk, Dnepropetrovsk and a 1 shop in Kherson. Ukrainian designers' brands can be found also in Russia. There are two shops in each Moscow and Saint Petersburg and one shop each in Saratov and Ekaterinburg.

We are proud of the fact that collections of some participants of Ukrainian Fashion Week are sold in Europe: Liliya Pustovit presents the brand of NB Poustovit in Bologna (Italy), London (Great Britain), Zurich (Switzerland). The first line of "Andre Tan" is sold in Paris (France) and Berlin (Germany). In the Italian city Al'ba collection of Golets the first line is presented, in Monaco - collection of Diana Dorozhkina, and in Amsterdam (Netherlands) - of Ilona Kuts.

Another quotation from the Manifest of Ukrainian pret-a-porte in 1997 said: "The action is held with a wide informative support of mass medias: 7 TV channels, 4 radio stations, 6 newspapers, 4 magazines".

In March, 2007 168 mass medias were accredited for the Ukrainian Fashion Week.

Ukrainian Fashion Week is a unique professional fashion event in Ukraine which fully meets the global standards of prêt-a-porter fashion weeks. Ukrainian Fashion Week is held each season featuring collections by the best Ukrainian and foreign designers as well as trade marks.

The debut for Ukraine prêt-a-porter Fashion Week was held in the autumn of 1997 and was the first event of its kind in Eastern Europe. In March 2008 Ukrainian Fashion Week provided its catwalk to designers form Ukraine and abroad for the 22nd time.

Apart from mainstream shows by renowned fashion names Ukrainian Fashion Week also features its subprojects New Names and Fresh Fashion. These projects have been launched to seek out and promote gifted youth.

Over the years they have provided a constant influx of fresh blood into Ukrainian fashion and have reinforced Ukrainian Fashion Week’s reputation as a breeding ground for young talent.

Ukrainian Fashion Week is both a show and a community. Our guests include opinion leaders in nearly every area of social life: show business, art, design, business and politics. In recent years Ukrainian Fashion Week has been frequented by the Very cream of political beau-monde of the country.

Ukraine’s first lady as well as other prominent persons of Ukraine is among the guests of the Fashion Week. All in all around 35 000 guests visit the Week during its seven days’ show program.

Ukrainian Fashion Week has always displayed great concern about social problems facing Ukraine. Fashion Aid project combined the efforts of Ukrainian designers and a Charity fund in a joined campaign aimed at fundraising and promoting tolerance towards HIV-infected people.

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