Реферат: Fashion business in Ukraine
Реферат: Fashion business in Ukraine
Science and education ministry of Ukraine
National Mining University
Department of foreign languages
Report
on a theme:
«Fashion business in Ukraine»
Executed by:
Kozeko A. V.
Checked by:
Nechay N.M.
Dnepropetrovsk
2011
Contents
Introduction
1.
The
Ukrainian fashion: in expectation of a miracle
2.
Fashion
event boosts Ukraine’s nascent fashion industry. Made in Ukraine becomes
fashionable
3.
The 17th
Pret-a-Porter Seasons of Fashion Week and new trends in fashion
4.
Ukrainian
Fashion Weeks
5.
27th
UFW: a spicy treat for European fashionistas
Conclusion
List of references
Introduction
“The fashion is an art, craft, vital
ideology, a kit of stamps, the big business, a self-expression method, a
distinctivefeature of an exclusive accessory: In general, the fashion is
everything.”
InterModa.RU
Fashion is something we deal with
everyday. Even people who say they don't care what they wear choose clothes
every morning that say a lot about them and how they feel that day.
There are many reasons we wear what we
wear.
·
Protection from cold, rain
and snow: mountain climbers wear high-tech outerwear to avoid frostbite and
over-exposure.
·
Physical attraction: many
styles are worn to inspire "chemistry."
·
Emotions: we dress
"up" when we're happy and "down" when we're upset.
·
Religious expression:
Orthodox Jewish men wear long black suits and Islamic women cover every part of
their body except their eyes.
·
Identification and
tradition: judges wear robes, people in the military wear uniforms, brides wear
long white dresses.
Although
the fashion industry developed first in Europe and America, today it is an
international and highly globalized industry, with clothing often designed in
one country, manufactured in another, and sold world-wide. The fashion industry
consists of four levels: the production of raw materials, principally fibres
and textiles but also leather and fur; the production of fashion goods by
designers, manufacturers, contractors, and others; retail sales; and various
forms of advertising and promotion. These levels consist of many separate but
interdependent sectors, all of which are devoted to the goal of satisfying
consumer demand for apparel under conditions that enable participants in the
industry to operate at a profit.
As Bob
Kerrey, a former American senator from Nebraska, puts it: “Fashion is a very serious
business”: it keeps much of the advertising industry going; it plays a vital
part in the retail trade; and, in a world of trade disputes and cotton
subsidies, it is politically sensitive.
The industry of a fashion of the world
is developed and filled by all niches of economy, it brings an essential share
of the income in the state treasury and is one of state income items. Fashion
business began to be guided by segments, to please with service quality. More
and more money starts to rotate in this industry.
Fashion is big business. More people are
involved in the buying, selling and production of clothing than any other
business in the world. Everyday, millions of workers design, sew, glue, dye,
and transport clothing to stores. Ads on buses, billboards and magazines give
us ideas about what to wear, consciously, or subconsciously.
In country where the fashion industry
has a relevant and important position for the local economy, production and
exporting of fashion goods, as well as fashion events like fashion weeks, trade
fairs and awards, boosts its economy and raises its annual revenue, positively
influencing other sectors of the local economy, like the service sector.
1.
The Ukrainian fashion: in
expectation of a miracle
ukraine
fashion business
As designers believe, haute couture is
absent in Ukraine as well as in other Post-Soviet states. All collections are
lines of ready-to-wear clothes, pret-a-porter. Fashions-arts don't exist.
Undoubtedly, the Ukrainian fashion has
rather perspective future, there is a weight of preconditions to that.
1. Professional base. In Soviet period
light industry was one of leading industries of Ukraine. Even now professional
level of specialists at separate garment factories is so high that allows to
carry out orders on sewing from abroad. Creative developments, curves, fabrics come
here to be implemented by the skill of Ukrainian specialists.
2. Talented young designers. A lot of
various displays and competitions are conducted in Ukraine. The most known are:
the Ukrainian week pret-and-port «fashion Seasons», the International festival
of a fashion «Kiev podium», International contest of one dress «the Crystal
silhouette» and a lot of others. Constantly new names appear, and known
designers in the country work with known clients (for example, Ajna Gase,
Alexey Zalevsky, Anna Babenko, Sergey Byzov). Some Ukrainian fashion designers
are more known in Europe than in the homeland - designers look for more
adequate and solvent consumer. But many of them find methods to advance their
collections in the homeland too. One of the vivid examples - some fashion lines
and accessories, and also a chain store system of fashionable house Victoria
GRES (the fashion designer Victoria Gres). Very good example is Lilija
Pustovit. The talented designer, having connected the name with a trade mark of
the investor, has created design brand NB Poustovit - for today one of the most
successful Ukrainian fashion brands in the country, under the same scheme works
Nota Bene and Karavay. The close partnership with one more supplier of a fabric
has given the chance to develop successfully and to other brand - Golets by
Dolcedonna (the designer - Elena Golets), and also its more mass
"sister" - trade mark Dolcedonna.
3. Fresh ideas, unused historical base.
Great and tragic history of Ukraine, many-sided culture is eternally pure and
still for a long time an inexhaustible well of fresh ideas. Fashion is in
historical traditions, it is proved on world podiums.
But there are also serious difficulties,
sometimes insuperable contradictions...
1. Shortage of money. To present a
high-grade collection, the designer is forced to invest a considerable quantity
of money: to buy expendable materials - fabrics, accessories, to pay the
workers, services, an electricity, and many other unforeseen moments. Turnover
of the Ukrainian designers is so small that it is impossible to speak about
thousands, hundreds thousand monetary units of capital investments. Investors
are occupied, basically, in a policy and property repartition, therefore
fashion arises little interest.
2. Contraband. The clothes which get to
shops «French clothes», «the Italian clothes», etc. often squeeze into the
country through very narrow "corridors" in border. It is cheaper, as they
come, most likely, from sales, and owners of boutiques "save" on
duties and taxes. In such conditions Ukrainian masters can't expose competitive
prices, hence, they lose struggle for clients.
3. Unavailability of the consumer. The
Post-Soviet consciousness has often something in common with desire to carry
expensive, untwisted brands. The consumer isn't interested, whether the product
is produced in the third world countries, under the license or on direct
production, for the main thing is a recognized label. The solution lies in
correct public relations and in revision of the marketing policy.
4. Closeness of the world industry.
Clearly, nobody will feed up potential competitors. The Ukrainian designers
already received offers to work «as anonymous heads and hands» for known
Italian and French couturiers. Probably, it is necessary to agree to get
acquainted more closely with dream of a world fashion?
Unfortunately, the Ukrainian fashion is
not so popular and recognized among other countries, but nevertheless it is currently
developing and progressively moves to the world level. This aspiration of our
country is demonstrated by following examples.
2.
Fashion event boosts
Ukraine’s nascent fashion industry. Made In Ukraine Becomes Fashionable
For many years, Ukraine’s fashion
industry lagged far behind its sophisticated counterparts elsewhere, defined by
creative designers, skilled manufacturers who translate designs into well-made
clothes, and a developed distribution network. Ukrainian fashion designers
essentially created clothing for art’s sake in an economy in which consumers
often had no choice but to wear inexpensive, and often outdated, ready-to-wear
imports from China or Turkey. Meanwhile, Ukrainian apparel manufacturers toiled
under cut-and-make schemes in which they produced clothes for foreign buyers,
but made only marginal profits themselves.
A USAID project identified the country’s
textiles and apparel industry as one of its most promising sectors. Working
with companies, industry representatives, and national bodies, USAID is
bridging the gap between Ukrainian designers and apparel manufacturers and
boosting the sector’s competitiveness in both domestic and foreign markets.
Irina Danilevska, organizer of Ukrainian
Fashion Week, the country’s premier fashion event, says that a fashion culture
has long existed in Ukraine, but that USAID’s help has finally given Ukrainian
fashion a shot at financial success.
USAID helped sponsor a major event at
the March 2006 Ukrainian Fashion Week: “Made in Ukraine: Trade Mark Defile.”
Fifteen Ukrainian apparel brands presented their wares and made contacts with
merchandisers. The event attracted 25,000 visitors, including designers,
buyers, wholesalers, and manufacturers in search of new partners to satisfy the
demand for stylish, trendy, and affordable clothes. Designers met with
producers who can make their designs realities; manufacturers saw new designs
and a chance to boost demand for their goods; and retailers took a step toward
maximizing profits by selling clothes made in Ukraine. The event was received
enthusiastically as a chance to see what domestic designers and manufacturers
had to offer. Negotiations were held on the spot. Most Ukrainian producers sold
all the goods they had showcased on the catwalk. They all increased their
market visibility and received great publicity. Ukrainian consumers, meanwhile,
will now be able to wear fashionable, affordable clothes that’s “Made in
Ukraine.”
Страницы: 1, 2, 3 |